The migration into the mobile advertising market has been text message service highlighted by Google's acquisition of Ad Mob and Apple's purchase of Quattro Wireless. Brand names are in hot pursuit of this personal technology medium. The Rapidly Increasing Mobile Trend There has always been a demand among consumers for more technologically advanced products that simplify our lives and facilitate the delivery of information as evidenced by text message service mainstream media methods that have gone from print materials to radio to TV to computers to text message service laptops to cell phone and now to smart mobile devices.
Why mobile needs to be in your arsenal of marketing resources text message service Google's new mantra is "Mobile First" Mobile device use is already 5 times more than the Internet Apple recently sold more than 2 million iPhones 160,000 Droid smartphones are activated every day $6.2 Billion were spent by consumers on apps this year (Gartner) The US Mobile Web has been growing over 2% month over month. (Nielsen) More than half of all Internet text message service connections today are through smartphones 91% of Americans keep their cell phone within 3ft of them Increasing the Usage of Handheld Devices Email, mobile web browsing and social networking are increasingly seeing text messages services usage on handheld devices.
Over the past few years, SMS (Short Message Service) which is a one-way text message service message sent via cell phone has become a legitimate advertising channel and it is the most popular branch of the Mobile Marketing industry. In fact, data indicate that people favor receiving timely opt-in text messages. These messages can be 160 characters in length and include links to mobile-optimized websites or application downloads to help create more text message service effective and measurable calls to action. E-mail can also be used to inform customers about opt-in text message programs. Or an email can be triggered as a result of a text message, to provide additional details around the call to text message service action or fulfill an information request.